Some of our Website’s functionality can be used without revealing any personal information, though for features or services related to the online courses, personal information is required. If you do not use these specific features or services on the Website, then the only information we collect will be “Non-Personal Information” (i.e., information that cannot be used to identify you). Non-Personal Information includes information such as the web pages that you have viewed. In order to access certain features and benefits on our Website, you may need to submit “Personally Identifiable Information” (i.e., information that can be used to identify you). Personally Identifiable Information can include information such as your name and email address, among other things. You are responsible for ensuring the accuracy of the Personally Identifiable Information you submit to UFO. Inaccurate information may affect your ability to use the Website, the information you receive when using the Website, and our ability to contact you. For example, your email address should be kept current because that is one of the primary manners in which we communicate with you.
What You Consent to by Using Our Website
What Information We Collect
We gather two types of information about users through the Website:
1. NON-PERSONAL INFORMATION
When users come to our Website, we may track, collect and aggregate Non-Personal Information indicating, among other things, which pages of our Website were visited, the order in which they were visited, when they were visited, and which hyperlinks were “clicked.” We also collect information from the URLs from which you linked to our Website. Collecting such information may involve logging the IP address, operating system and browser software used by each user of the Website. Although such information is not Personally Identifiable Information, we may be able to determine from an IP address a user’s Internet Service Provider and the geographic location of his or her point of connectivity.
You should be able to control how and whether cookies will be accepted by your web browser. Most browsers offer instructions on how to reset the browser to reject cookies in the “Help” section of the toolbar. If you reject our cookies, many functions and conveniences of this Website may not work properly.
2) PERSONALLY IDENTIFIABLE INFORMATION
We collect Personally Identifiable Information that you provide to us when you sign-up for email updates or online courses, participate in our public forums, send us email messages, and/or participate in online courses or receive other services on or through our Website. Among other things, we may use the Personally Identifiable Information that you provide to respond to your questions, provide you the specific course and/or services you select, send you updates about online courses offered by UFO or other UFO events, and send you email messages about Website maintenance or updates, among other things.
UFO may offer you the ability to receive updates either via email or by posting on portions of the Website only accessible to registered users. In order to subscribe to these services, you may be required to provide us with Personally Identifiable Information such as your name and email address.
UFO may offer public forums from time to time (the “Forums”) where you can share comments and thoughts. In order to participate in the Forums, you may be required to register with us and/or provide us with Personally Identifiable Information such as your name and email address. “Personally Identifiable Information” shall not include any information posted or sent by or to you via any public Forum.
PARTICIPATION IN ONLINE COURSES
From time to time, UFO may offer you the opportunity to participate in an online course on or through the Website. If you desire to participate in a course, you will be asked to provide us with certain information necessary to conduct such a course. This information may include, among other things, your name and email address. UFO, or its third party service providers, may, for instance, collect certain information from you in conjunction with assignments, exams and other assessments related to the online course. For example, as part of a proctored exam for a course, UFO (or its third party service providers) may collect certain information from you in order to (a) verify or authenticate your identity or submissions made by you, such as a signature for a test or assignment log, a photograph or recording of you (e.g., using a webcam) or information included on a photo identification card or document, or (b) monitor your performance during an exam to confirm that you are abiding by the applicable test rules or requirements (e.g., confirming that you are not using prohibited resources). UFO may also collect information from you or about your performance or accomplishments related to the course, such as quiz/exam scores, grades, project evaluations, teacher evaluations and other evaluations of your performance or accomplishments.
COMMUNICATIONS WITH UFO
We may receive Personally Identifiable Information when you send us an email message or otherwise contact us through other means of communication.
PROVIDING SERVICES TO YOU
When you use certain services that are available on or through the Websites, you may be required to provide us with Personally Identifiable Information. For example, UFO may make available to you chat room services that allow you to communicate with UFO staff members. When you use such services, you may send us Personally Identifiable Information.
When purchasing products or services through the Websites, you may be required to provide us with Personally Identifiable Information, such as your name, address, billing information (i.e., credit card information and billing address) (“Billing Information”), shipping address, email address and birth date.
THIRD PARTY WEBSITES
We may receive Personally Identifiable Information when you access or log-in to a third party website, e.g., Facebook, from our Websites. This may include the text and/or images of your Personally Identifiable Information available from the third party website.
How We Use the Information
Please take some time to familiarize yourself with the different ways UFO uses the information that we gather.
We use Non-Personal Information in aggregate form to build higher quality, more useful services by performing statistical analyses of the collective characteristics and behavior of our users, and by measuring demographics and interests regarding specific areas of our Website.
PERSONALLY IDENTIFIABLE INFORMATION
We use Personally Identifiable Information collected when you sign-up for our various email or update services to send you the messages in connection with the Website or an online course. We may also archive this information and/or use it for future communications with you.
We use Personally Identifiable Information collected during your use of the Forums to facilitate your use of the Forums. In addition we may publish this information either on the Website and/or in other publications. We may also archive this information and/or use it for future communications with you and/or your designee(s).
PARTICIPATION IN ONLINE COURSES
We use the Personally Identifiable Information that we collect from you when you participate in an online course through the Website for managing and processing purposes, including but not limited to tracking attendance, progress and completion of an online course. As part of our management and processing of the online course, we will use certain Personally Identifiable Information to administer exams, projects, and other assessments for the online course. For example, as part of a proctored exam or exit interview for the course, UFO may use certain information collected from you in order to verify your identity, or to monitor your performance during the exam to confirm that you are abiding by the applicable testing rules or requirements. We may share Personally Identifiable Information that we collect from you when you participate in an online course with the particular educational partner (e.g., such as a university or company) that developed or offered the online course and the instructor(s) who taught, managed or otherwise oversaw the course. For example, if you are taking a course through a university, we may share Personally Identifiable Information about you and your performance with the university to report on your progress in the course. In another example, if you are taking a course sponsored or paid for by your employer, we may share your grades, evaluations, or progress in the course with your employer and other Personally Identifiable Information. This information may be shared at any time during the course or afterwards. Personally Identifiable Information shared with our educational partners will be subject to the privacy policies and procedures of such partners. Also, we may archive this information and/or use it for future communications with you.
COMMUNICATIONS WITH UFO
PROVIDING SERVICES TO YOU
We use Personally Identifiable Information in order to provide services to you, such as services that you request in conjunction with the online courses. We may use your Personally Identifiable Information in order to provide such services to you and for quality control purposes, and we may also archive this information and/or use it for future communications with you. For example, UFO may make available to you chat room services that allow you to communicate with UFO staff members and we may use your Personally Identifiable Information to provide these services to you. Moreover, in certain circumstances, we may share certain information and materials with third parties in order to provide you services that you have requested. For example, we may submit your data to potential employers.
We use Personally Identifiable Information collected during the purchasing process to fulfill the order or request and provide the product or service to you (either directly or through our providers). Billing Information may be archived by us or our providers. We may archive Personally Identifiable Information other than Billing Information and/or use it for future communications with you.
THIRD PARTY WEBSITES
We use the Personally Identifiable Information collected from third party websites for internal purposes. To the extent such Personally Identifiable Information contains images of you, you grant UFO a limited, non-exclusive right to use, reproduce, distribute, prepare derivative works of or publicly display such images and/or your likeness for fundraising.
DISCLOSURE TO OUR BUSINESS PARTNERS
UFO may share Personally Identifiable Information with third party business partners, such as companies that may be offering products or services or other opportunities that may be of interest to you, but only after obtaining your consent.
DISCLOSURE TO UFO SERVICE PROVIDERS
Our operations and maintenance contractors and other service providers may have limited access to your Personally Identifiable Information in the course of providing products or services to us. These contractors may include vendors and suppliers that provide us with technology, services (e.g., test proctoring services), and/or content related to the operation and maintenance of the Website or the online course. Access to your Personally Identifiable Information by these contractors is limited to the information reasonably necessary for the contractor to perform its limited function for us.
GOVERNMENT AUTHORITIES, LEGAL RIGHTS AND ACTIONS
DISCLOSURE TO ACQUIRERS
UFO may disclose and/or transfer your Personally Identifiable Information to an acquirer, assignee or other successor entity in connection with a sale, merger, or reorganization of all or substantially all of the equity, business or assets of UFO to which your Personally Identifiable Information relates.
Third Party Tracking
Third parties, including linked sites and applications (e.g., Facebook and YouTube), customer support services and data analytics services, may collect information about you in connection with your use of the Website (e.g., usage information). Such third parties may use tracking technologies in connection with the Website, which may include the collection of information about your online activities over time and across third-party web sites or online services. In some cases, third party tracking tools may only collect Non-Personal Information about your use on the Website. However, in other cases, such third parties may collect Personally Identifiable Information about you as they engage in these activities (e.g., customer support services may obtain your name and email address in conjunction with their support activities).
Currently, we do not monitor or take any action with respect to Web browser signals or other mechanisms for the expression of choice regarding collection of information about an individual over time and across third-party web sites or online services (e.g., Web browser “do not track” signals).
Confidentiality, Security and Retention of Personally Identifiable Information
Updating or Deleting Your Personally Identifiable Information
We maintain a procedure in order to help you confirm that your Personally Identifiable Information remains correct and up-to-date or choose whether or not you wish to receive material from us or some of our partners.
You may unsubscribe from certain email communications by going to “http://www.UFO.com/account/unsubscribe”. You may also update your Personally Identifiable Information by logging into the Website and visiting your user account page. Keep in mind, however, that even after updates to your Personally Identifiable Information, we may maintain and store older versions of such information within our databases, access logs and other records.
If you have any privacy-related questions or unresolved problems, you may contact us using the information provided below.
Protecting Children’s Privacy
UFO strongly believes in protecting the privacy of children. In line with this belief, we do not knowingly collect or maintain Personally Identifiable Information on our Website from persons under 13 years of age, and no part of our Website is directed to persons under 13 years of age. If you are under 13 years of age, then please do not use or access this Website at any time or in any manner. We will take appropriate steps to delete any Personally Identifiable Information of persons less than 13 years of age that has been collected on our Website without verified parental consent upon learning of the existence of such Personally Identifiable Information.
Email: [email protected]
Unity Future Optimizer (UFO) Company Ltd.
23/F, Linkchart Centre, 2 Tai Yip Street,
Kwun Tong, Kowloon, Hong Kong